Trent Excalibur Marketing Guidelines
Visual identity is created by the way that the Athletics Centre at Trent, as an organization, is represented visually – symbols (logo), colour and typography – in any and all materials we produce and distribute.
It is especially important to have a consistent approach to visual identity as a means of establishing brand recognition in the community. Branding is also important because, both the Athletics Centre and the Trent Excalibur identity is part of a family of University logos and brands. These guidelines will help clarify how our brands are to be used and how they can work together to support the mission and vision of Athletics & Recreation at Trent University.
Use of the Excalibur logo by Student Clubs/Groups
The Trent Excalibur brand defines who we are together. It represents the spirit of sport and 1EX as a powerful, unifying force across campus. Trent University approved student sport clubs can take advantage of the influential Excalibur brand by using it to represent your club or group.
In order to maintain the integrity and significance of the Excalibur brand, it is essential to follow these important guidelines:
- Clubs or Groups must be available to all students, approved by the TCSA/Trent University club committee for the current academic year, and be sport or fitness minded.
- The Trent Excalibur crest, 1Excalibur brandmark, and their elements must stand alone in their entirety and may NOT be incorporated into a logo design or altered in any way.
- Student organizations are not required to use the Excalibur crest or branding and can create their own image. All unique student organization logos must be completely distinct from university and athletics logos and cannot be based in any way on existing trademarks.
- All uses of the Trent Excalibur brand by student organizations require review and written approval by the Marketing & Communications Assistant in the Athletics & Recreation Department.
If you have any questions or comments, please do not hesitate to contact us:
Marketing & Communication Coordinator, Athletics
Trent University, Department of Athletics & Recreation
athleticsmarketing@trentu.ca
705-748-1011 ext. 7258
Trent Excalibur Branding Resources
BRAND GUIDELINES DOCUMENT |
|
||
EXCALIBUR LOGOTo protect our trademark and our identity, it is critical that our masterbrand is used consistently and correctly. Here are some examples of what not to do with the Excalibur logo:
When possible, the logo should always appear as full colour. White outlines is required when it appears on dark background.
FILE FORMATS PNG/JPG files are suitable for e-mail and website applications, as well as more informal documents. JPG files should never be printed at a large scale. EPS files are required for most professional print jobs, particularly for outside designers and printers. For large applications of the logo, or for alternative file formats, please consult with Jonathan Yue, Marketing & Communications Assistant, by email at jonathanyue@trentu.ca. |
Excalibur Logo - Full Colour - PNG
Excalibur Logo - Outlines White - PNG Excalibur Logo - Outlines Black - PNG |
||
1EXCALIBUR BRANDMARKUse of the 1Excalibur graphic should always be accompanied by the official Trent Excalibur logo and never shown with the 1EX graphic. |
1EXCALIBUR - Full Colour White - PNG |
||
1EX ATHLETE BRANDMARKUse of the 1EX graphic is used exclusively for Trent Excalibur varsity student-athletes. The 1EX graphic should never be used for fan communication or messages to the broader community. The 1EX graphic should always be accompanied by the official Trent Excalibur logo. |
|
||
BRAND ANTHEMThe Brand anthem is the heart of the Excalibur brand. The brand anthem graphic may only be used for promotional content as approved by the department of athletics & recreation at Trent University. Please submit all designs for approval to Jonathan Yue, Marketing & Communications Assistant, by email at jonathanyue@trentu.ca.
|
|
||
TAGLINESThe Trent Excalibur brand is anchored by the brand anthem:
Together, we are one Excalibur. To support the sentiment of the
anthem, a series of support messaging is available to used within
brand communications:
Additional messaging: The Trent Excalibur brand is designed to reach audiences beyond the athletic world. Use the messaging formula of “MANY [______]. ONE [______].” to connect with peripheral areas of community and academia: For example, Many perspectives. One community. OR Many ideas. One respect.
|
MANY ATHLETES. ONE TEAM
MANY FANS. ONE VOICE.
MANY DREAMS. ONE GOAL.
MANY MORNINGS. ONE MOMENT.
COMPETE AS ONE. CHEER AS ONE. WIN AS ONE. |
||
APPROVED SOCIAL MEDIA HASHTAGSTrent University has approved the following two hashtags for use in social media posts. Taglines may also be used as hashtags. Use of any other hashtags is not approved by Trent University. |
#1Excalibur #1EX #ManyAthletesOneTeam |
||
LETTERHEADAll important official documents and postings should be written on the current Athletics Centre letterhead. All outdated templates are not to be used. |
|||
FONTSHEADINGS SUB-HEADINGS Body Copy |
|||
COLOUR PALETTE
|
|||
PHOTOGRAPHY GUIDELINESPhotography should display four key points – emotion, activity, diversity, and collaboration. PEOPLE OUTDOOR INDOOR |
|||
|
All questions and design reviews should be directed to our Marketing & Communications Assistant, at athleticsmarketing@trentu.ca. |
|||
